This study introduces a new sentiment-based variable called Relief (REL) to examine the impact of investor psychology—particularly emotions such as relief and regret—on asset pricing and decision-making in financialmarkets. Rooted in behavioral finance, the REL variable aims to capture a specific dimension of psychological stability that investors experience when their chosen asset performs better than the worst-performing peer in the same industry group. The REL variable is constructed by comparing the return of an individual asset with the lowest return among its industry peers. This comparison reflects an investor's emotional comfort—or relief—from having avoided the worst-case scenario, even if the absolute return is modest or negative. Essentially, the REL variable quantifies a positive psychological payoff derived from relative outperformance, even when that outperformance is not impressive in absolute terms. Empirical analysis reveals a consistent pattern: investors tend to accept lower expected returns for assets with high REL values, indicating a stronger sense of emotional relief. In contrast, when an asset has a low REL value—meaning it did not outperform even the worst peer—investors demand a higher risk premium. This behavior highlights how emotional states influence investment decisions beyond traditional risk-return trade-offs. Importantly, the effects of the REL variable remain statistically significant even after controlling for the regret variable and firm-specific characteristics such as size, volatility, and the book-to-market ratio. This suggests that REL captures a unique behavioral dimension not fully explained by existing psychological or financial models. Moreover, the impact of REL is especially pronounced in small-cap stocks and assets with high idiosyncratic volatility—markets that are inherently more uncertain and thus more susceptible to emotionally driven behavior. The study also explores how psychological price anchors—such as recent highs—can amplify emotional reactions associated with REL. Investors become more sensitive to relative performance comparisons when asset prices move away from the psychological price barrier. In such contexts, feelings of regret or relief are intensified, causing greater deviations from rational investment behavior. These findings demonstrate that emotional biases are not isolated anomalies but are systematically embedded in market dynamics. One of the study's key theoretical contributions lies in its challenge to traditional financial models that assume stable preferences and rational utility maximization. Instead, the REL variable supports a dynamic model of investor utility, where emotional responses like regret and relief actively reshape decision-making preferences. Regret reflects the emotional cost of missing a better opportunity, while relief provides a positive emotional benefit from avoiding the worst outcome. These emotions function as psychological forces that alter how investors evaluate gains and losses. Incorporating REL into behavioral finance expands the framework by accounting not only for negative emotions such as regret but also for positive emotions like relief. This dual-emotion perspective helps explain why investors may favor certain assets—not necessarily due to their fundamentals—but because of how those assets make them feel in relative terms. Investors may feel reassured knowing that their asset did not perform the worst, even if the overall return was subpar. From a practical perspective, the findings offer valuable insights for investment strategy, portfolio management, and risk assessment. Investment professionals who consider sentiment-based variables such as REL may be better positioned to understand market dynamics shaped by investor psychology. By identifying assets that generate strong feelings of relief, investors can anticipate lower return expectations, while also recognizing the increased return demands associated with assets that trigger regret or emotional discomfort. Additionally, understanding the emotional reinforcement embedded in relative performance may lead to more psychologically resilient portfolios. Rather than relying solely on traditional metrics like beta, volatility, or book-to-market ratios, integrating psychological measures like REL enables investors to develop strategies that reflect real-world investor behavior—where emotions often have a stronger influence than pure analysis. In conclusion, this study contributes to a more comprehensive understanding of investor behavior by introducing the REL variable as a meaningful tool for capturing emotional responses to relative performance. The REL framework enhances traditional regret-based models by including the often-overlooked role of positive emotional feedback. This research demonstrates that asset pricing is shaped not only by fundamentals or rational expectations, but also by how investors feel about their performance in relation to the worst possible outcomes. By identifying and quantifying this emotional comfort, the REL variable illuminates the complex ways in which sentiment influences market outcomes. It offers both theoretical insight and practical guidance for building emotionally aware investment models, reinforcing the view that both positive and negative emotions play a central role in financial decision-making.